In search engine optimization or SEO, On-page SEO refers to factors that have an effect on your Web site or Web page listing in natural search results. You control These factors by coding on your page. Examples of on-page search engine optimization include actual HTML code, meta tags, keyword placement and keyword density. On-page optimization is the first thing of SEO in which every webmaster should take into consideration. There are important things to remember and be done to make your site well searched and be widely exposed.
First is Title Optimization, The title tag of your site is the most important optimization element that should be prioritized. Your tag should be short but very descriptive for your visitors to easily identify you and your company or business. Second, Meta Tags should be there to give a brief description of your business and services. Make sure that your meta description is very appealing for your visitors for them to be attracted and eventually click and go inside your site to have more information. Third is Image Optimization. Your site surely has a lot of images that people can easily interpret, what they mean and what they impose to visitors. But for a webcrawler it is completely different. Spiders on the search engines can only read text but not images. In order for them to read your images, you should have special tags on your images to show what they mean.
HTML Tags should be also present to define the post or page titles on your website. Link Optimization is another key factor for SEO because It is very essential to optimize your internal and external outbound links for search engines as well as to give your visitors a better navigation. And of course, Keyword optimization. You should have keywords on the contents of your pages that are optimized for visitors and search engines. But be sure that your keywords and content are balanced as to not have a negative effect for search engines on the web