What is the importance of a Press Release? How does it help as a technique for link building? Here are some explanations about press release and points to ponder when thinking of submitting a press release. A press release or news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.
You can write a press release for new product introductions or enhancements, to build new executives and promotions and to launch innovative business approaches for your business. You can also establish trade show participation to get people know your products or services, and when clients view your press release you’ll be able to win contracts, new client sign-ups, Mergers, acquisitions and joint ventures. You can also tell people about your business awards, speech or seminars.
A press release conveys information that your organization wants to share with the public through the media. After the press release writing is done, there are some procedures and guidelines to submit a press release to the right media outlets. You can look for the e-mail addresses of important bloggers in your field and e-mail them copies of your press release or try to search up the names of key people in your industry. For example, if you are a member of an association, then find the person in charge of media relations in your association. Send press release to that person via fax, e-mail or snail mail.
The impact would be awesome for your business or site if you get to submit your press release because it is a great technique for link building which can help optimize your profit as a business and make your company grow more. Just be sure that your press release is precise and straightforward so that viewers may easily understand what your news is all about.
Take note that free press release service distribution typically offer limited exposure. With a small fee, most PR distribution agencies will be able to get your press release to news wire sites as well as media agencies. Your goal is to reach out to as many people as possible. Press release distribution are subject to approval by the editorial staff and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims. Please do not include trademark, copyright, or other superscript symbols in your releases. They will be removed before publication. All content presented within the press release section is that of the submitter. Press release sites does not necessarily endorse such content and bears no responsibility or liability for its accuracy.
Here are 20 proven Press release submission sites that you can use.
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