Yes it’s on and we can finally have a good look and try of the newest Google project AMP or Accelerated Mobile Pages Project as it says on its website. This morning Barry Schwartz the founder and author of Search Engine Roundtable blabbed about the launch of the newest service and users (website owners) can now get to try it for their website.
While with all these news honker over the internet today, we couldn’t help but have a look and see if we can open it and so far it was a success. We will be giving it a try in a couple of minutes but we’ll walk you through first on what this project is all about.
The website has its own definition of what truly AMP is all about. In there, you’ll find some documentations, posts and videos of how to use it, what it is for and how will it help you with your marketing campaigns ( well sort of… if you are that interested and understand what is in there, of course!).
In a nutshell, AMP or Accelerated Mobile Pages was made to make already mobile friendly websites even friendlier by making them load faster by 15%-85% as Google claims it. But why is it worth a try? How is it going to help out a website in terms of design, functionality and SEO scores?
With the launch of Google’s “Mobilegeddon” last April of 2015, internet marketers have updated their websites to become mobile-friendly. Mobilegeddon is Google’s newest line of algorithm set to give significant ranking to mobile-friendly sites. Since the inevitable growth and advancement in mobile technology and consumer usage, Google decided to give credit to websites which consider their users who use their mobile/smartphones more often than their desktops and or laptops. This algorithm gives priority to lite and mobile friendly sites in terms of their SERP’s and trashing off old and “unupdated” websites putting them on third or fourth pages of Google.
Now, having a number of updates already Mobilegeddon seems to last and internet marketers and website owners need to consider a great deal of it.
This is where AMP project comes in handy. It gives a boost to websites that will eventually use it, in all aspects Accelerated Mobile Pages will elevate both user experience for the audience and more juice or leads for business or website owners. In most recent studies, more and more people practice abandoning a website if it doesn’t load in a matter of 4-6 seconds thus rendering high bounce rates for a website. If we are going to talk about engaging to people around the globe which is understandably having a full spectrum of different internet data rates and speed, a very light and a very mobile-responsive website is a plus. Google understands that in the future, being the internet giant that they are, they need to provide businesses some solutions for their internet marketing needs and in return give them a sort of a measuring tool to better implement “crowd control” of determining which matters most and who needs to be on top for doing their SEO homework.